The “Boomers” are coming !
While firms seem to focus on millennials and other Gen Y or Z, purchasing power belongs to what we like to call “seniors”. 10 years from now, people over the…
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A look back at the Live Longer conference
On Thursday October 3rd more than 50 people attended the Live Longer conference, partnered by ADN. Relive this morning of debate about how brands cater to boomers! 'It is important…
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Artiste-Ouvrier, The other face of street art
Delphine, our specialist in culture introduces her creative crush: Felix Gonzalez-Torres, the artist who gave her an access to conceptual art and made her love it. Have a look through the window, she will show you the way…
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Packaging in the digital era
Did e-commerce kill packaging? That is the question we want to ask.
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Plastic, an ethical and aesthetic challenge
Giving an aesthetic value to recycled plastic might initiate the transition by raising people’s consciousness about manufacture, single use and the sorting of plastic packaging.
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Relive the conference Change for good!
Relive our conférence Change for good: sustainable commitment, driver of brands transformation, in association with the media L’ADN. Sustainable growth and employee motivation driver, commitment is a burning and…
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Sustainable commitment as a driver for the transformation of brandsy
Capitalizing on sustainable commitment as leverage for value creation: a return to the sources of entrepreneurship? Marches for climate, biodiversity summits, student protests, not to mention the "yellow vests"... The…
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A brand is first a commitment
A brand is, above all, a commitment, a contract that it signs with its employees, its customers and partners. It is a tacit contract, of which each stakeholder expects a…
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From brand to icon #LogicDebate
Last Tuesday, over breakfast, we shared with our clients a study on brand assets : “From brand to icon”. Together, we explored the new challenges brands are facing and how…
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“To be irreplaceable, you have to be different”
“To be irreplaceable, you have to be different” Coco CHANEL I am an iconic brand, the symbol of a fabulous tale. I am timeless and I share the founding myth…
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The role of brands in the global climate strike
Since the 1950s mankind has pushed the earth into a new geological era. Whether it is the climate, nature or species, human activity has caused irreversible damage to the environment. Like the comet that caused the fifth mass extinction 65 million years ago man today is the main force behind the state, the functioning and evolution of the planet.
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