/ OUR MISSION

To accelerate the future of brands through our creative methods

In this pivotal age of digitisation, when the traditional notions of progress, trust and future have been redefined, the whole brand ecosystem is called to become part of an evidence-based, creative and collaborative process.

In this way, the brand will be the first to take up the future challenges of its environment and guide the global redefinition of its market.

To support businesses in that respect, we have developed an agile and collaborative work approach, grounded in Design Thinking: Open Pilot

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Methods developed with the LCPI lab at the leading engineering school Arts et Métiers ParisTech

Through the agency’s network, we harmonise our working methods based on the Open Pilot approach and modelled on brand leadership.

Years of research have helped shape these methods, which culminated in a scientific thesis published in 2020, developed in partnership with the product design and innovation lab at Arts et Métiers ParisTech.

They are currently in the process of being certified.

A community of like-minded enthusiasts

Logic Design is a people-driven branding and innovation agency founded over 30 years ago by Jérôme Lanoy. Over time it has successfully grown by building meaningful trust with its customers – some of whom have been partners from the outset.

At the agency, we harness collective intelligence for the benefit of brand development thanks to our agile working methods inspired by design thinking.

The successive opening of a branch in Warsaw, Barcelona and Lausanne demonstrates the relevance of the collaborative model we are developing.

We set equal store by a strong local foothold and international network so as to cater to our customers’ requirements ever more closely. Beyond these four countries, we get involved in international projects at regular intervals, all over the world.