Foresight
Do you need to better understand the future and anticipate challenges? To see more clearly among all the trends and innovations, to make them more tangible? To understand how this impacts you and how you could benefit from it in the medium and long term? Do you need to reach higher and see beyond the operational? To be active in strategy and innovation, to think long term? To ask yourself new questions and approach your subjects with a fresh eye?
Open Pilot methodologies let you enrich your strategy and innovation programme, as well as better read those of competitors.
CONSUMPTION AND SOCIETAL TRENDS
- Multidisciplinary research work, in collaboration with our partners and identified experts on the subject, in a more or less long-term prospective approach, to study and document underlying trends
- Identification of new reading keys related to the evolution of society and consumption, by type of target and by category
- Bi-annual societal conferences
MAPPING AND CLUSTERING
- Identification of opportunities and threats for a brand / category / market based on expected short-, medium- and long-term developments
- Operational projection of the brand in its future environment by redefining its missions and developing corresponding products and services
ENGAGE YOUR TEAMS AROUND ANTICIPATION NARRATIVES
- Develop a deliverable in the form of an inspiring narrative, strategic score or conference to promote the sharing and understanding of key lessons
- Team building and creative workshops around trends
- Creation of a roadmap
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