Commitment strategy
Do you need to place your CSR commitment at the heart of your brand, offer and services? To single out your promise of commitment, which is currently too generic? To restore meaning to align all stakeholders?
Do you need to prioritise and harmonise all your CSR initiatives? Escape the complexity to develop a simple, coherent, impactful programme? Articulate your commitment around strategic pillars and actions that are as concrete as they are significant?
Do you need to make your commitment more visible? Register your actions in the right tempo, both internally and externally, to give them more impact? Define a clear action framework where each function involved acts in concert, for greater efficiency?
Whatever your issues, our methodology will help you position your commitment at the heart of your brand and promote it to the relevant audiences.
AUDIT OF COMPANY/BRAND COMMITMENT
- Audit of the current CSR programme and initiatives within your company, with feedback from the staff concerned
- Environmental analysis: CSR in your market, actions of your competitors, social trends, consumer expectations…
DEFINING A COMMITMENT STRATEGY
- Definition of a commitment promise, intimately linked to the brand
- Development of commitment pillars with key themes for each, followed by selection, prioritisation and harmonisation of existing CSR actions
- Creation of complementary initiatives and actions, if necessary, to achieve the commitment promise
WRITING THE COMMITMENT PLAN
- Definition of objectives and KPIs for short- and long-term monitoring
- Development of a multi-year commitment plan, with a schedule and cyclicality of actions according to the context and the company’s targets
- Creation of the identity, content and supports necessary for embodying and executing the plan
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