Premiumisation: why brands are expanding in range
The bet for brands: Premiumise to create value Faced with the rise of private labels, national brands have a choice between two opposite strategies: to participate in the race to…
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“Don’t just point things out!”
To explain its vision, it is not always useful for a brand to say something, if it knows how to show it instead. In an era of consumer distrust, an…
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Promotional packaging: long-term brand strategy or passing trend?
With the Pack & Gift fair just a few days away, it is impossible to ignore the enthusiasm generated by promotional packaging. More than a trend, it is the uprising…
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