eco design
Eco-design; reconnecting with our planet!

Global awareness is shaking up global industrial production. Eco-responsibility is a reality that is forcing brands to react quickly and become actors of this revolution.   Taking care of waste…

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1383 921 Anglais
be bold
Brands, assert your beliefs !

Distressing daily life, the drift towards greenwashing and purpose-washing, the weariness of hero brands ... in light of the current crisis of meaning and confidence, people no longer know who…

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2560 1709 Anglais
7 good reasons why brands should be good at storytelling

“Stories are our primary tools of learning and teaching, the repositories of our lore and legends. They bring order into our confusing world. Think about how many times a day…

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1438 954 Anglais
structural Design
Silver Agers, connected to push the envelope!

Start-ups and large companies use IoT to develop a number of innovations that simplify the daily lives of our Silver Agers allowing them to stay connected to their surrounding reality.…

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2048 1365 Anglais
The “Boomers” are coming !

While firms seem to focus on millennials and other Gen Y or Z, purchasing power belongs to what we like to call “seniors”. 10 years from now, people over the…

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2000 1335 Anglais
change for good
Sustainable commitment as a driver for the transformation of brandsy

Capitalizing on sustainable commitment as leverage for value creation: a return to the sources of entrepreneurship? Marches for climate, biodiversity summits, student protests, not to mention the "yellow vests"... The…

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2000 1330 Anglais
A brand is first a commitment

A brand is, above all, a commitment, a contract that it signs with its employees, its customers and partners. It is a tacit contract, of which each stakeholder expects a…

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1482 960 Anglais
“To be irreplaceable, you have to be different”

“To be irreplaceable, you have to be different” Coco CHANEL I am an iconic brand,  the symbol of a fabulous tale. I am timeless and I share the founding myth…

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628 388 Anglais
Women & Brands : the need to adapt to changes

Our thinking on the representation of women in brands discourse was motivated by an observation. In a changing political and social context as gender-equality initiatives are multiplying, as women’s voice…

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1343 751 Anglais
brand assets
The logo is dead! Long live Brand Assets!

In a global economy in turmoil from digitalization and the death of mass consumption, the rules of the branding have been completely upended. The logo is no longer the single…

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2000 1335 Anglais
Vegetalization, mere trend or real eye-opener?

That the world is increasingly turning away from meat (and its derivative products) is obvious. According to the study "Vegetables in the Diet of the French" (2017 Ifop / Lesieur),…

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2000 1333 Anglais
The Food Revolution, A New Moral Order?

The subject of food has been firmly at the heart of the media's agenda for the past several years, and it's accused both of being the source of all evils…

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1280 852 Anglais