What brands say about us …

Out of habit,  we try to interpret trends when brands hire us to do so. However, given the exceptional circumstances and various initiatives that may or may not last, it…

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User experience as the ultimate innovation model

From Apple’s unboxing to SANOFI medical applications or Magnum's haptic packaging to ROMY connected cosmetics, brand user experience is like a gold mine. Having been pre-empted by digital technology user…

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The face-to-face metamorphosis

The advent of COVID has meant crowds have deserted cultural spaces and whenever possible, crowded stores.

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What if health commitments could also be a brand opportunity?

It’s been a year since we’ve been dancing to the coronavirus tune. And this pandemic has changed our life, our relationship to brands and forced us to adapt. So,  you…

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New ways for brands to approach the identity revolution

With social interactions currently being redefined and groups coming to the fore, Younited proposes an examination of the major issues facing brands through the prism of brand evolutions and relationships.

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Three key factors for brands in 2021

As we start 2021, we can only hope they’ll be some improvement on 2020, a year of crisis. Every year, we resolve to improve on what went wrong in the…

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? Open Podcast – How blockchain technology can help boost loyalty?

See you today for a new episode of our Open Podcast dedicated to blockchain opportunities! ? Click here to discover the podcast! ?  Enjoy listening!   Keywords : branding agency,…

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Less is more, on the brands side

‘Less is more’ is often seen through the prism of aesthetics. However, it can it can be way more and provide powerful insights for brands.

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Less is More, on the design side

Optimising with renewed gusto   To embrace the truth is to reduce the packaging to its absolute basics.  It entails embracing a transparent moral value which surpasses all marketing speeches.…

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Eco-design or the ambition of nature

What appeared to be an option ten years ago is now an obvious societal choice. The environmental responsibility needed for the planet and consumers means that we are rethinking our…

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Seeking new narratives for tomorrow

While confinement has accelerated the creation of new narratives, it’s time to reinvent those of tomorrow. These times of crisis have been marked by the reign of uncertainty. Uncertainty as…

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How brands can defeat the crisis?

We often manage to keep going normally, but definitely not for the time being. With Covid-19, we are living through the mother of all crises.

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