Brands, assert your beliefs !
Distressing daily life, the drift towards greenwashing and purpose-washing, the weariness of hero brands ... in light of the current crisis of meaning and confidence, people no longer know who…
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Silver Agers, connected to push the envelope!
Start-ups and large companies use IoT to develop a number of innovations that simplify the daily lives of our Silver Agers allowing them to stay connected to their surrounding reality.…
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A brand is first a commitment
A brand is, above all, a commitment, a contract that it signs with its employees, its customers and partners. It is a tacit contract, of which each stakeholder expects a…
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“To be irreplaceable, you have to be different”
“To be irreplaceable, you have to be different” Coco CHANEL I am an iconic brand, the symbol of a fabulous tale. I am timeless and I share the founding myth…
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The logo is dead! Long live Brand Assets!
In a global economy in turmoil from digitalization and the death of mass consumption, the rules of the branding have been completely upended. The logo is no longer the single…
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Vegetalization, mere trend or real eye-opener?
That the world is increasingly turning away from meat (and its derivative products) is obvious. According to the study "Vegetables in the Diet of the French" (2017 Ifop / Lesieur),…
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The Food Revolution, A New Moral Order?
The subject of food has been firmly at the heart of the media's agenda for the past several years, and it's accused both of being the source of all evils…
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How do brands reinvent their communication?
How can brands of mass consumption win back the trust of consumers? Should they capitalize on their original purpose? At Logic Design’s, we are convinced that the consumers’ new expectations…
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“Made in France” is still all the rage
If the phenomenon of “Made in France” has made its mark in the news in recent years, it is nevertheless not a new idea. Emerging in the wake of the…
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Brands: humor, the weapon of mass seduction
"I force myself to laugh at everything, out of fear that I will be constrained to weep instead.” This famous quote by Beaumarchais could be the mantra of the start…
Read moreChristmas 2015: packaging design gets festive too
The Christmas holidays are approaching - and along with them, their entourage of limited edition packaging. Every year in fact, brands stretch their imagination to offer enthusiastic consumers a new…
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Packaging & advertising: elective affinities
If I say "purple cow", "dancing babies", "ice-cream with a bite taken out of it" ... there is a safe bet that each of these clues alone are enough to…
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