How can brands of mass consumption win back the trust of consumers? Should they capitalize on their original purpose? At Logic Design’s, we are convinced that the consumers’ new expectations…
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We are living in a hyper-narcissistic era when the staging of oneself finds its fullest expression in the sharing of one’s private life on social networks. Twitter, Snapchat, Instagram and…
Read moreThe iconic Mousline brand has undergone a revamp to boost its appeal. Logic Design has completely redesigned its branding and package architecture to enhance the uniqueness of its offer. Despite…
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If the phenomenon of “Made in France” has made its mark in the news in recent years, it is nevertheless not a new idea. Emerging in the wake of the…
Read more"I force myself to laugh at everything, out of fear that I will be constrained to weep instead.” This famous quote by Beaumarchais could be the mantra of the start…
Read moreThe Christmas holidays are approaching - and along with them, their entourage of limited edition packaging. Every year in fact, brands stretch their imagination to offer enthusiastic consumers a new…
Read moreMaggi, brand leader and expert in the category of cooking aids, has entrusted Logic Design with the packaging redesign of its core offer: the Bouillon KUB® range. Faced with a…
Read moreIf I say "purple cow", "dancing babies", "ice-cream with a bite taken out of it" ... there is a safe bet that each of these clues alone are enough to…
Read moreA brand is not just the sum of its products or the deals it offers. A brand is a legacy. What is the language of a brand? It is the…
Read moreFrom GMOs to horse meat to mad cow disease, these scandals have marked the history of the food industry. And even if sales always shoot back up once the crisis…
Read moreThe changing consumer environment has profoundly influenced the sources of brand value. Just yesterday, a brand had to be able to represent: by a subtle manipulation of words and images,…
Read moreThe bet for brands: Premiumise to create value Faced with the rise of private labels, national brands have a choice between two opposite strategies: to participate in the race to…
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