“Design: the cornerstone of brand leadership!”
The changing consumer environment has profoundly influenced the sources of brand value. Just yesterday, a brand had to be able to represent: by a subtle manipulation of words and images,…
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Premiumisation: why brands are expanding in range
The bet for brands: Premiumise to create value Faced with the rise of private labels, national brands have a choice between two opposite strategies: to participate in the race to…
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“Don’t just point things out!”
To explain its vision, it is not always useful for a brand to say something, if it knows how to show it instead. In an era of consumer distrust, an…
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Promotional packaging: long-term brand strategy or passing trend?
With the Pack & Gift fair just a few days away, it is impossible to ignore the enthusiasm generated by promotional packaging. More than a trend, it is the uprising…
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Logic Design creates the new branding of Canderel®
At the end of an international competition, Canderel® (Merisant) choose Logic Design, a french design agency, to reaffirm its brand vision and therefor hold its position as leader in the…
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Naturnes® launches its first Smartpacks® with Logic Design
After revolutionizing the baby food jar in 2008, Naturnes® now aims to facilitate access to information about its products by launching its first SmartPacks. Logic Design is supporting the brand…
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Elf boosts its branding with Logic Design
Total Group has called on Logic Design’s expertise to reinforce the branding of its brand ELF, and to express more strenuously the technical skills of its automotive lubricant range. …
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