We are increasingly solicited in our daily lives, with extra-targeted advertising, untimely notifications and social network over-connection. The proof of this overload? Our average attention span dropped from 12 to…
Read moreWhile the branding of players in the healthcare world has often been very wise, “medical” and sometimes even downright sullen, in recent years we've seen a revival marked by more…
Read moreGeneration Alpha (born between 2010 and 2024) will be the largest generation, already numbering 2 billion, or 25% of the world's population. The Alpha generation stands out for its commitment…
Read moreEco, Techno, Senso… What’s all about ? In a saturated, constantly evolving world, packaging is no longer just an aesthetic or protective cover. It's a powerful tool for telling the brand…
Read moreBrand stretching, brand extension: we're talking about extending a brand, but what exactly are we talking about? While the linguistic nuances reveal a real difference between these two concepts, they…
Read moreIn business, as in love, complementarity is often the key to success. Syneido always applies this logic when it comes to external growth. The fact that the independent communications group…
Read moreThe Syneido Group is proud to announce another decisive step in its development with the integration of Logic Design, a leading agency in the field of branding, packaging and innovation…
Read moreA brand discourse midway between dilution and hubbub Every day, our brain perceives the equivalent of 34 GB of data. Screens everywhere, incessant notifications, multitasking, infinite scrolling, snack content…
Read moreWithout the Covid-19 pandemic, this article might never have seen the light of day! Despite all the detrimental effects on our morale and mental wellbeing — caused by restrictions to…
Read moreA brand’s ‘mission’ may be on everyone’s lips, but its commitment is in everyone’s head. And one by one, brands become ‘companies with a mission’. At the same time, the…
Read morePut simply and taking the original definition of the concept, functional foods are dietary items that no longer merely satiate, but which also provide an additional benefit to health or…
Read moreWhat do 2nd lifestyle brand - Decathlon: normality as a difference Decathlon, with its sports articles that nobody would be seen dead in otherwise? If this was ever the…
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