NFT: The new virtual playground for brands

The three letters NFT have become an internet sensation in the last few months. And big brands have been quick to show interest, turning this virtual trend into real business opportunities.

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Jeanne Sibon, Art Director

Each month, we shine a light on a member of the #LogicTeam. Today, we present Jeanne Sibon, the Art Director of the agency.

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Renewal in the dating market : An overview of initiatives

The elderly, students and families were central to discussions around the negative impacts of the pandemic. However, there was one category that represents 20% of the population which was hardly…

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Logic Design breaks down the marketing silos through a new methodology

Logic Design is reaching a new milestone as a pioneer of innovative and collaborative methodologies with Open-Pilot®. The agency is revolutionizing its consumer approach with a new Darwinian tool and…

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Logic Design participates in Nestlé’s “Accelerator” project

It’s been two years since the Nestlé Group has hosted an Accelerator unit within its R&D department. This brings together scientists, students and start-ups to advance science and technology. The…

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Prospective Narrative – Marseille 2099

At the dawn of the 22nd century, when the natural causes of death have been eradicated through advances in medicine and science, the legislative framework for the end-of-life modalities is…

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What brands say about us …

Out of habit,  we try to interpret trends when brands hire us to do so. However, given the exceptional circumstances and various initiatives that may or may not last, it…

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User experience as the ultimate innovation model

From Apple’s unboxing to SANOFI medical applications or Magnum's haptic packaging to ROMY connected cosmetics, brand user experience is like a gold mine. Having been pre-empted by digital technology user…

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The face-to-face metamorphosis

The advent of COVID has meant crowds have deserted cultural spaces and whenever possible, crowded stores.

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Claire Pebayle, Human Resources Manager

Logic Design is first and foremost a team. Each month, we shine a light on a member of the #LogicTeam and introduce you to the people behind the scenes. Today,…

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What if health commitments could also be a brand opportunity?

It’s been a year since we’ve been dancing to the coronavirus tune. And this pandemic has changed our life, our relationship to brands and forced us to adapt. So,  you…

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New ways for brands to approach the identity revolution

With social interactions currently being redefined and groups coming to the fore, Younited proposes an examination of the major issues facing brands through the prism of brand evolutions and relationships.

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