SYNEIDO and design, a LOGIC acquisition

In business, as in love, complementarity is often the key to success. Syneido always applies this logic when it comes to external growth. The fact that the independent communications group…

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The Syneido Group announces the integration of Logic Design, a leading player in branding and innovation

The Syneido Group is proud to announce another decisive step in its development with the integration of Logic Design, a leading agency in the field of branding, packaging and innovation…

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Logic Design breaks down the marketing silos through a new methodology

Logic Design is reaching a new milestone as a pioneer of innovative and collaborative methodologies with Open-Pilot®. The agency is revolutionizing its consumer approach with a new Darwinian tool and…

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Logic Design participates in Nestlé’s “Accelerator” project

It’s been two years since the Nestlé Group has hosted an Accelerator unit within its R&D department. This brings together scientists, students and start-ups to advance science and technology. The…

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Laura Bénéteau de Laprairie, Project Manager

Logic Design is first and foremost a team. On a monthly basis we shine a light on a member of #TeamLogic to present the people behind the scenes. Today we…

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IGGI : Logic Design makes Laurastar’s latest innovation structural

Laurastar, an iconic Swiss brand specialise in textile care launches IGGI, an innovative steam purifier which delivers at high pressure and disinfects textiles and objects.

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The confinement is over… now what ?

Faced with an unprecedented situation, a space for sharing was created. Each week, one of our employees expressed his or her thoughts and feelings. Today, the first interviewee,

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What if health commitments could also be a brand opportunity?

It’s been a year since we’ve been dancing to the coronavirus tune. And this pandemic has changed our life, our relationship to brands and forced us to adapt. So,  you…

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be bold
A look back at the Be Bold Conference!

On Tuesday March 3 the Logic Design teams welcomed more than fifty people to the legendary Bains Douches for our Be Bold conference!   "Today, businesses are the institutions that…

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About life and creativity !

The hidden face of teleworking The hidden side of teleworking Point of view Summer Dilemma StoreCheck: The reputation killer September. Back to work

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GUIGOZ®: a new brand experience with Logic Design!

« GUIGOZ® strives daily for baby’s well-being ». This French brand, an established player in the infant milk category reached out to Logic Design for help. Using a collaborative method…

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A look back at the Live Longer conference

On Thursday October 3rd more than 50 people attended the Live Longer conference, partnered by ADN. Relive this morning of debate about how brands cater to boomers! 'It is important…

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