Generation Top Chef: the new face of gastronomy

They’re young, dynamic, creative and passionate, and they’re redefining the standards of a trade that has never had such high media coverage. Who is this new generation of chefs, equally as comfortable in the kitchen as on television sets and social media?

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Can nostalgia be a vector for innovation?

From our leisure activities to politics, not to mention food and culture, there’s not many people in today’s society who have escaped a sense of nostalgia and the increasingly heard “… it was better in the good old days”.

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Marketing Bubble

There is no one who is as exposed to brands as the people who work with them, whether they are marketing teams or their agencies. This statement may seem obvious to us, but we often lose sight of it.

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Corporate culture as a driver of development

I understand the concept of company culture as the “soul” that has been molded collaboratively between the people who make it up in the present, and who at some point did so in the past and left their fingerprint.

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Queralt Sans, Graphic Designer

Logic Design is first and foremost a team. Each month, we shine a light on a member of the #LogicTeam and introduce you to the people behind the scenes. Today…

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Anthony Feynie, Structural Designer

Logic Design: a team first and foremost. This month, we caught up with Anthony Feynie, Product Manager here at the agency.

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New borders for travel

The travelling experience is undergoing a phase of renewal and is taking on various forms, all the more so since the COVID-19 pandemic.

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Brands are facing an animal welfare revolution

Animal welfare has been around almost as long as society itself – Aristotle, Plutarch and even Thomas Aquinas wrote about the issue – and it remains a hot topic today because our relationship with animals is changing.

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Conscious consumption, sustainability and branding

Consumers and manufacturers are therefore increasingly confronted with this issue and it is clear that consumption habits will change significantly in the coming years.

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NFT: The new virtual playground for brands

The three letters NFT have become an internet sensation in the last few months. And big brands have been quick to show interest, turning this virtual trend into real business opportunities.

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The Final Art Director : Francesc Magallón

Logic Design is first and foremost a team. Today, we present Francesc Magallón, Final Art Director of the agency in Barcelona.

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