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They’re young, dynamic, creative and passionate, and they’re redefining the standards of a trade that has never had such high media coverage. Who is this new generation of chefs, equally as comfortable in the kitchen as on television sets and social media?

There is no one who is as exposed to brands as the people who work with them, whether they are marketing teams or their agencies. This statement may seem obvious to us, but we often lose sight of it.

I understand the concept of company culture as the “soul” that has been molded collaboratively between the people who make it up in the present, and who at some point did so in the past and left their fingerprint.

The travelling experience is undergoing a phase of renewal and is taking on various forms, all the more so since the COVID-19 pandemic.

Animal welfare has been around almost as long as society itself – Aristotle, Plutarch and even Thomas Aquinas wrote about the issue – and it remains a hot topic today because our relationship with animals is changing.

Consumers and manufacturers are therefore increasingly confronted with this issue and it is clear that consumption habits will change significantly in the coming years.

The three letters NFT have become an internet sensation in the last few months. And big brands have been quick to show interest, turning this virtual trend into real business opportunities.