Silver Agers, connected to push the envelope!
Start-ups and large companies use IoT to develop a number of innovations that simplify the daily lives of our Silver Agers allowing them to stay connected to their surrounding reality.…
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The man of many talents, Loïc Veglia is our Graphic Designer
Logic Design is first and foremost a team. Each month, we’ll highlight a member of the #LogicTeam to give you a flavour of the people behind the scenes ... …
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The “Boomers” are coming !
While firms seem to focus on millennials and other Gen Y or Z, purchasing power belongs to what we like to call “seniors”. 10 years from now, people over the…
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A look back at the Live Longer conference
On Thursday October 3rd more than 50 people attended the Live Longer conference, partnered by ADN. Relive this morning of debate about how brands cater to boomers! 'It is important…
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Artiste-Ouvrier, The other face of street art
Delphine, our specialist in culture introduces her creative crush: Felix Gonzalez-Torres, the artist who gave her an access to conceptual art and made her love it. Have a look through the window, she will show you the way…
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Packaging in the digital era
Did e-commerce kill packaging? That is the question we want to ask.
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Plastic, an ethical and aesthetic challenge
Giving an aesthetic value to recycled plastic might initiate the transition by raising people’s consciousness about manufacture, single use and the sorting of plastic packaging.
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Relive the conference Change for good!
Relive our conférence Change for good: sustainable commitment, driver of brands transformation, in association with the media L’ADN. Sustainable growth and employee motivation driver, commitment is a burning and…
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Sustainable commitment as a driver for the transformation of brandsy
Capitalizing on sustainable commitment as leverage for value creation: a return to the sources of entrepreneurship? Marches for climate, biodiversity summits, student protests, not to mention the "yellow vests"... The…
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A brand is first a commitment
A brand is, above all, a commitment, a contract that it signs with its employees, its customers and partners. It is a tacit contract, of which each stakeholder expects a…
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From brand to icon #LogicDebate
Last Tuesday, over breakfast, we shared with our clients a study on brand assets : “From brand to icon”. Together, we explored the new challenges brands are facing and how…
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