23/09/2020

Open Podcast – The power of the packaging innovation with Chris Fesen

Because the world is constantly changing.Because sharing experiences makes you progress faster.Because it’s important to learn about the struggles and successes from our experts.Every month, the branding agency Logic Design…

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expert opinions

18/06/2020

Eco-design or the ambition of nature

What appeared to be an option ten years ago is now an obvious societal choice. The environmental responsibility needed for the planet and consumers means that we are rethinking our…

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expert opinions

15/06/2020

Seeking new narratives for tomorrow

While confinement has accelerated the creation of new narratives, it’s time to reinvent those of tomorrow. These times of crisis have been marked by the reign of uncertainty. Uncertainty as…

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expert opinions

21/04/2020

Business as unusual in enterprises

How brands can defeat the crisis? Business as usual? We often manage to keep going normally, but definitely not for the time being. With Covid-19, we are living through…

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expert opinions

11/03/2020

Eco-design; reconnecting with our planet!

Global awareness is shaking up global industrial production. Eco-responsibility is a reality that is forcing brands to react quickly and become actors of this revolution. Taking care of waste…

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expert opinions

11/03/2020

Brands, assert your beliefs !

Distressing daily life, the drift towards greenwashing and purpose-washing, the weariness of hero brands ... in light of the current crisis of meaning and confidence, people no longer know who…

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expert opinions

30/01/2020

7 good reasons why brands should be good at storytelling

“Stories are our primary tools of learning and teaching, the repositories of our lore and legends. They bring order into our confusing world. Think about how many times a day…

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expert opinions

26/12/2019

Silver Agers, connected to push the envelope!

Start-ups and large companies use IoT to develop a number of innovations that simplify the daily lives of our Silver Agers allowing them to stay connected to their surrounding reality.…

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expert opinions

09/10/2019

The “Boomers” are coming !

While firms seem to focus on millennials and other Gen Y or Z, purchasing power belongs to what we like to call “seniors”. 10 years from now, people over the…

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expert opinions

14/06/2019

Sustainable commitment as a driver for the transformation of brandsy

Capitalizing on sustainable commitment as leverage for value creation: a return to the sources of entrepreneurship? Marches for climate, biodiversity summits, student protests, not to mention the "yellow vests"... The…

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expert opinions

14/06/2019

A brand is first a commitment

A brand is, above all, a commitment, a contract that it signs with its employees, its customers and partners. It is a tacit contract, of which each stakeholder expects a…

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expert opinions

15/04/2019

“To be irreplaceable, you have to be different”

“To be irreplaceable, you have to be different” Coco CHANEL I am an iconic brand, the symbol of a fabulous tale. I am timeless and I share the founding myth…

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