How brands can defeat the crisis?
We often manage to keep going normally, but definitely not for the time being. With Covid-19, we are living through the mother of all crises.
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Clara Lipovac is the Senior Project Manager
Logic Design is first and foremost a team. Every month we introduce you to a member of the #LogicTeam to better connect with the people behind the scenes. One…
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What if health commitments could also be a brand opportunity?
It’s been a year since we’ve been dancing to the coronavirus tune. And this pandemic has changed our life, our relationship to brands and forced us to adapt. So, you…
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Eco-design; reconnecting with our planet!
Global awareness is shaking up global industrial production. Eco-responsibility is a reality that is forcing brands to react quickly and become actors of this revolution. Taking care of waste…
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Brands, assert your beliefs !
Distressing daily life, the drift towards greenwashing and purpose-washing, the weariness of hero brands ... in light of the current crisis of meaning and confidence, people no longer know who…
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A look back at the Be Bold Conference!
On Tuesday March 3 the Logic Design teams welcomed more than fifty people to the legendary Bains Douches for our Be Bold conference! "Today, businesses are the institutions that…
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About life and creativity !
The hidden face of teleworking The hidden side of teleworking Point of view Summer Dilemma StoreCheck: The reputation killer September. Back to work
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7 good reasons why brands should be good at storytelling
“Stories are our primary tools of learning and teaching, the repositories of our lore and legends. They bring order into our confusing world. Think about how many times a day…
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Pauline Fourtoy : Senior Project Manager in the War Machine team
Logic Design is above all a team. Every month a member of the #LogicTeam is presented from behind the scenes... Today, meet Pauline Fourtoy, Senior project manager at Logic Design…
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GUIGOZ®: a new brand experience with Logic Design!
« GUIGOZ® strives daily for baby’s well-being ». This French brand, an established player in the infant milk category reached out to Logic Design for help. Using a collaborative method…
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Silver Agers, connected to push the envelope!
Start-ups and large companies use IoT to develop a number of innovations that simplify the daily lives of our Silver Agers allowing them to stay connected to their surrounding reality.…
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The man of many talents, Loïc Veglia is our Graphic Designer
Logic Design is first and foremost a team. Each month, we’ll highlight a member of the #LogicTeam to give you a flavour of the people behind the scenes ... …
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