Logic Design is first and foremost a team. Every month we introduce you to a member of the #LogicTeam to better connect with the people behind the scenes.
One eye busy with a conference-call and the other on a baby activity mat, Clara Lipovac is also looking after her clients and little Gaspard, delighted to have his parents nearby. Juggling meetings, project management, décor magazines and fashion influencers, boredom is not on the cards for this new mum in this confinement period!
Clara joined the agency 9 years ago. Since her arrival, she’s worked for a well-known food brand “You’d think you would get tired after so many years, but not at all. Over the years I have developed client relationships based on trust which means it’s a real pleasure to work with them and develop the brand together”.
As the daughter of an artist Clara has been exposed to the world of art and developed her aesthetic tastes from a young age. She is passionate about fashion, decoration, exhibitions, and everything related to design. She can spend hours searching Instagram looking for the latest trends and hip places!
Having studied business she chose to follow her passion by doing an internship with a luxury agency. “One day somebody told me it was easier to sell a bottle of perfume that make a pack of peas glamorous”. That comment was a revelation and led her to exploring the world of food!
After gaining experience in the sector, this creative project manager pushed the agency door. It was like a bolt of lightning “ Here was human-sized agency, with human values and loyal clients. I felt there was an interesting experience to be had here”. Luckily the feeling was mutual, so the Clara and Logic Design tale has been writing itself for more than 9 years ?!
Clémence Lejeune, Communication manager
Discover other members of the Logic Team here! Key words : branding agency, design, brand leadership