19 avril 2021

User experience as the ultimate innovation model

From Apple’s unboxing to SANOFI medical applications or Magnum's haptic packaging to ROMY connected cosmetics, brand user experience is like a gold mine. Having been pre-empted by digital technology user…

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expert opinions

16 avril 2021

The face-to-face metamorphosis

The advent of COVID has meant crowds have deserted cultural spaces and whenever possible, crowded stores.

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logic team

7 avril 2021

Claire Pebayle, Human Resources Manager

Logic Design is first and foremost a team. Each month, we shine a light on a member of the #LogicTeam and introduce you to the people behind the scenes. Today,…

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expert opinions

8 février 2021

What if health commitments could also be a brand opportunity?

It’s been a year since we’ve been dancing to the coronavirus tune. And this pandemic has changed our life, our relationship to brands and forced us to adapt. So, you…

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expert opinions

13 janvier 2021

New ways for brands to approach the identity revolution

With social interactions currently being redefined and groups coming to the fore, Younited proposes an examination of the major issues facing brands through the prism of brand evolutions and relationships.

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expert opinions

11 janvier 2021

Three key factors for brands in 2021

As we start 2021, we can only hope they’ll be some improvement on 2020, a year of crisis. Every year, we resolve to improve on what went wrong in the…

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logic team

21 décembre 2020

Fabrice Renard, Associate Creative Director

Each month, we shine a light on a member of the #LogicTeam. Today, we present Fabrice Renard, Associate Creative Director of the agency.

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news

30 octobre 2020

Laura Bénéteau de Laprairie, Project Manager

Logic Design is first and foremost a team. On a monthly basis we shine a light on a member of #TeamLogic to present the people behind the scenes. Today we…

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expert opinions

22 octobre 2020

? Open Podcast – How blockchain technology can help boost loyalty?

See you today for a new episode of our Open Podcast dedicated to blockchain opportunities! ? Click here to discover the podcast! ? Enjoy listening! Keywords : branding agency,…

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news

9 octobre 2020

IGGI : Logic Design makes Laurastar’s latest innovation structural

Laurastar, an iconic Swiss brand specialise in textile care launches IGGI, an innovative steam purifier which delivers at high pressure and disinfects textiles and objects.

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expert opinions

9 octobre 2020

Less is more, on the brands side

‘Less is more’ is often seen through the prism of aesthetics. However, it can it can be way more and provide powerful insights for brands.

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expert opinions

7 octobre 2020

Less is More, on the design side

Optimising with renewed gusto To embrace the truth is to reduce the packaging to its absolute basics. It entails embracing a transparent moral value which surpasses all marketing speeches.…

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