IGGI : Logic Design makes Laurastar’s latest innovation structural

Laurastar, an iconic Swiss brand specialise in textile care launches IGGI, an innovative steam purifier which delivers at high pressure and disinfects textiles and objects.   The brand sought out…

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Less is more, on the brands side

‘Emotional minimalism’, ‘frugalism’, consume less but consume better; all these contemporary precepts take us back to ‘Less is More’ by the famous German architect, Mies van der Rohe. For brands…

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Less is More, on the design side

Optimising with renewed gusto   To embrace the truth is to reduce the packaging to its absolute basics.  It entails embracing a transparent moral value which surpasses all marketing speeches.…

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Forget about Millennials and Boomers!

The marketing world is awash with terms such as Generation X Y & Z or ‘Millennials’. No doubt you’ve even heard it bandied about in meetings. Although segmentation by generation…

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Paula Cruañas Head of Strategy
Paula Cruañas as the Head of Strategy in Barcelona

Logic Design is first and foremost a team. Each month, we shine a light on one member of the #LogicTeam and introduce you to the people behind the scenes. Today,…

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Open Podcast – The power of the packaging innovation with Chris Fesen

Because the world is constantly changing.Because sharing experiences makes you progress faster.Because it’s important to learn about the struggles and successes from our experts.Every month, the branding agency Logic Design…

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Elsa Lorich, the Art Director

Logic Design is first and foremost a team. Each month, we shine a light on a member of the #LogicTeam and introduce you to the people behind the scenes. Today,…

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#Open Up – June 2020

WHAT’S UP What will travel be like in 30 years time?

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Eco-design or the ambition of nature

What appeared to be an option ten years ago is now an obvious societal choice. The environmental responsibility needed for the planet and consumers means that we are rethinking our…

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The confinement is over… now what ?

Faced with an unprecedented situation, a space for sharing was created. Each week, one of our employees expressed his or her thoughts and feelings. Today, the first interviewee,

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Seeking new narratives for tomorrow

While confinement has accelerated the creation of new narratives, it’s time to reinvent those of tomorrow. These times of crisis have been marked by the reign of uncertainty. Uncertainty as…

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Confinement emojis

When the confinement began, some people had the feeling that the time had stopped. Some others felt like taking advantage of the free time, keeping a busy mind… because being…

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