Laurastar, an iconic Swiss brand specialise in textile care launches IGGI, an innovative steam purifier which delivers at high pressure and disinfects textiles and objects. The brand sought out…
Read more‘Emotional minimalism’, ‘frugalism’, consume less but consume better; all these contemporary precepts take us back to ‘Less is More’ by the famous German architect, Mies van der Rohe. For brands…
Read moreOptimising with renewed gusto To embrace the truth is to reduce the packaging to its absolute basics. It entails embracing a transparent moral value which surpasses all marketing speeches.…
Read moreThe marketing world is awash with terms such as Generation X Y & Z or ‘Millennials’. No doubt you’ve even heard it bandied about in meetings. Although segmentation by generation…
Read moreLogic Design is first and foremost a team. Each month, we shine a light on one member of the #LogicTeam and introduce you to the people behind the scenes. Today,…
Read moreBecause the world is constantly changing.Because sharing experiences makes you progress faster.Because it’s important to learn about the struggles and successes from our experts.Every month, the branding agency Logic Design…
Read moreLogic Design is first and foremost a team. Each month, we shine a light on a member of the #LogicTeam and introduce you to the people behind the scenes. Today,…
Read moreWhat appeared to be an option ten years ago is now an obvious societal choice. The environmental responsibility needed for the planet and consumers means that we are rethinking our…
Read moreFaced with an unprecedented situation, a space for sharing was created. Each week, one of our employees expressed his or her thoughts and feelings. Today, the first interviewee,
Read moreWhile confinement has accelerated the creation of new narratives, it’s time to reinvent those of tomorrow. These times of crisis have been marked by the reign of uncertainty. Uncertainty as…
Read moreWhen the confinement began, some people had the feeling that the time had stopped. Some others felt like taking advantage of the free time, keeping a busy mind… because being…
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