Branding
Set the stage for unique brands to grow
The crafting of a brand’s branding must be underpinned by a vision, from which stems an ambition, a mission, values, a personality, a positioning and above all a promise.
But the brand never has sole control over its image. There are three dimensions to it: the intended brand (its vision), the conveyed brand (its embodiment) and the perceived brand (its reputation).
These 3 dimensions must be aligned to sustain the flow of the brand.
Branding is a key driver in this alignment. It gives substance to the intended brand so as to shape the conveyed brand and remain in control of the perceived brand.
At Logic Design, we ensure the coherence of this experience for the sake of strong branding built to last: brand leadership. That’s why we have developed Open Pilot, a collaborative and consumer-centric process inspired by Design Thinking. It enables co-construction of the very best strategies directly with your various targets, from the initial research and design stages right through to implementation.
Branding goes far beyond merely the brand identity or logo. All of the Assets are deployed to make your brand a reality, cultivate it (Equity) and enable it to stand out from its competitors. Logo, fonts, naming, brand identity guidelines, slogan, tone of voice, audio identity, editorial policy, design packaging, web design, product and service innovation … these are all components that go into shaping the brand and giving it a unique identity.
Flux de marque
Flux de marque
State your brand vision- Convey it right the way along its experience pathway
- Align the intended brand, conveyed brand and perceived brand
Our offering
Packaging design
New concept design
Shelf-space optimisation
Product range management and segmentation
Repositioning and lifting
Roll-out
Packaging is first and foremost the embodiment of the brand identity and narrative. It needs to tell a clear and appealing story that can be embodied in a strong visual identity through a scope and design features that are proprietary. No storytelling, no packaging.
Packaging design
New concept design
Shelf-space optimisation
Product range management and segmentation
Repositioning and lifting
Roll-out
Editorial guidelines and tone of voice
Naming
Wording
Verbal identity is essential for crafting a consistent, engaging and memorable conversation with a brand’s various audiences, across all of its points of contact. In the same way as visual identity, it is a pillar of the branding process. It is a key differentiating factor, and yet all too often it is not sufficiently leveraged.
Web & UX design
Motion branding & design
Digital communication
Digital platforms need branding to set themselves apart and convey the promise of their respective brands. The search for online performance has resulted in a standardisation of interfaces and experiences.
And yet digital technology offers up new scopes for expression by revolutionising the uses made of graphic design. This is an opportunity to enhance equity and assets, in this age of animated pictograms and mobile communication, to captivate audiences.
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