Affinity Petcare
Become a Category Captain by targeting a strategic segment, snacks.
An educational, high-impact range to help a pet food market leader take its first steps in the snacks department.
An identity that's proprietary but more fun, adapted to usage
To reinforce the link between pet parents and their pets, Logic Design has come up with a look & feel that uses the codes of well-known brands (branding, hero dog, colours), enhanced by more fun elements on the product side (play on typography, comic strip codes) to express the moment of joy and sharing of the snack.
"At the heart of Ultima's positioning, nutritional expertise and educational approach"
"A success in terms of image and sales in the snacks department"
"An opportunity to demonstrate the strong bond created by sweets."
