Germline
A leader in ‘‘living foods"
A brand that reveals its uniqueness through comprehensive support, from storytelling to design.
UNDERSTAND AND ALIGN
Asserting
its leadership as a player in the ‘‘living food" sector
Living food, germination, fermentation: what exactly do these increasingly familiar words and concepts mean?
To understand and pinpoint the brand’s field of action in this universe as accurately as possible, in addition to a market analysis, the agency conducted a series of interviews with experts in the field, both inside and outside the company.
The information gathered enabled the teams to define detailed strategic guidelines, in line with market and consumer expectations.
Accompanied by Logic Design, the Germline team aligned itself with a new vision, ambition, mission and brand promise, all of which are meaningful and engaging for the brand’s renewal.
Germline democratises ‘‘living food"
& makes it an everyday form of self-care that combines pleasure and nutrition.
EMBODY
Let the new brand promise blossom
This fertile ground provided the basis for the creation of a new identity for the brand. A brand identity that conveys the naturalness of the brand and a vibrant universe of movement between science and nature were developed.
Inspired by risography, the brand’s new visual territory is brighter and more colourful, asserting that living food and pleasure can go hand in hand to deliver nutritional benefits to consumers.
Telling the story of products that are as close to life as possible, and expressing the richness that comes from harnessing the best of nature's forces.
EXPAND
Making it easier to understand and use
Thanks to this new visual universe, the brand is establishing a genuine brand language that reflects its expert and enthusiastic personality.
Its aim is to make ‘living food‘ and its uses clearer, to encourage consumers to (re)bring all the powers of nature into their daily lives with products that are highly nutritious, good for you and taste great.
