Pago Pop

A new fruity experience

In close collaboration with Logic Design, Pago invites you to experience new sensations with its range of fruity, finely sparkling drinks that resonate with new consumer trends.

UNDERSTAND

Extending the Pago offer by addressing the no/low alcohol trend

Pago is the embodiment of premium fruit juices in café-hotel-restaurants, winning over customers and constantly renewing its range with daring limited editions. With Pago Pop, the brand is set to shake up the market with a range of finely sparkling drinks. To make this concept a reality, the brand worked closely with Logic Design!

What’s at the heart of the proposal? To offer consumers a new type of fruit drink, designed as a lighter, non-alcoholic alternative, ideal for toasting on the terrace or at an afterwork party, for example.

In short, a drink that promises real moments of convivial indulgence.

EMBODY

A disruptive identity to express fruity indulgence

To give substance to Pago Pop’s “Sparkling Premium” promise, Logic Design has developed a modern, sophisticated look&feel that fits in perfectly with the effervescence of the aperitif.

Both colourful and refined, this design highlights the brand and expresses all the boldness of the range’s different recipes, which combine fruit with a surprising herb or plant in a sparkling drink.

Inspired by the world of spirits, this universe has been tested and refined with consumers to ensure its impact and relevancy.

Co-construction with consumers

To ensure the relevance and impact of this new offer, we worked hand-in-hand with consumers around different universes inspired by the world of spirits.

These universes were then iteratively optimised to arrive at a creative solution that was meaningful, relevant, sophisticated and modern, in perfect harmony with the Pago brand.

‘‘A festive fruit drink
for new sensations!"

EXPAND

Creating
a sparkling graphic signature

Logic Design iconised Pago Pop with an entire visual universe and distinctive, lively assets capable of conveying all the freshness and voluptuousness of the range.