Parakito
Parasite care and prevention
UNDERSTAND
Integrating a brand into its portfolio
The French company Biosynex, which specialises in in vitro diagnostics, approached the Logic Design agency following its acquisition of the Parakito brand. Parakito mosquito and tick repellents were distributed in pharmacies. Biosynex already marketed some anti-parasitic products (tick remover)
The challenge for Logic was to create a complete anti-parasite range bringing together all the Biosynex and Parakito offers. The agency carried out brand architecture work and the creation of range worlds.
ALIGN
A storytelling for all ranges
Logic initially thought about the brand architecture to determine the role of Biosynex and Parakito in creating this anti-parasite range and how to integrate the Parakito offers into the Biosynex portfolio.
The agency then explored several graphic worlds and different storytelling to create this “anti-parasite” range, including the anti-mosquito, anti-tick and anti-lice ranges.
The objective of this creative exploration was to make Parakito a strong brand with a proprietary design, which fits into Biosynex’s overall offer in a natural way.
EMBODY
A proprietary creative exploration
After analysing the various creative avenues proposed by Logic Design, the client went for the idea of a shield in a graphic system that positions Parakito prevention and care products as protection against targeted parasites.
The assets – the orange colour of Biosynex, the waves of protection and a simple, clear pictogram system – reinforce the promise of the Parakito brand and allow the new “anti-parasite” range to be easily integrated into the Biosynex portfolio.
