Playboy
The mission?
To take over the world!
EXPLORE
An observation and analysis phase
For the first time in its history, the renowned adult entertainment brand has decided to launch a range of women’s perfume on a global scale. So, how can a media brand dedicated to men be used to launch women’s perfumes?
Taking this challenge by the horns, the Logic Design team has delved into the essence and visual codes of the brand to identify the best way to embody the Playboy commitment.
REINVENT
The first part of the challenge consisted in embodying the brand assets to ensure immediate recognition. To do this, the presence of the iconic bunny was essential, and our teams succeeding in translating it into the shape of the perfume bottle itself – which was no mean feat given the technical restrictions!
Next, the brand’s messaging language needed to be reinterpreted, maintaining its sense of sensuality and seduction without losing its playful sense of humour.
EMBODY
Same brand, new territory
Several concepts emerged from the creative process, resulting in a range of perfumes and limited edition pieces.
Each element plays subtly with the brand’s singular codes of seduction, which are instantly associated with the Playboy universe.
EXPLORE
An observation and analysis phase
For the first time in its history, the renowned adult entertainment brand has decided to launch a range of women’s perfume on a global scale.
So, how can a media brand dedicated to men be used to launch women’s perfumes?
Taking this challenge by the horns, the Logic Design team has delved into the essence and visual codes of the brand to identify the best way to embody the Playboy commitment.
REINVENTER
Propulser une marque iconique sur un nouveau marché
Suite au partage de l’immersion stratégique, les équipes XENOTHERA ont été embarquées et alignées lors d’un workshop collaboratif et exploratoire. Ont été débattues, affinées et affirmées la vision, les valeurs et la promesse de la biotech à travers l’ébauche d’une plateforme de marque.
A travers celle-ci, la marque fait le choix de l’audace et de l’engagement en s’accordant
« A notre époque où les super-hyper et autres maxi-grandes surfaces s’implantent »
Deborah PERAZIC
Brand Management
EMBODYING
A single brand to seduce
Several concepts emerged from the creative process, resulting in a range of perfumes and limited edition pieces.
Each element plays subtly with the brand’s singular codes of seduction, which are instantly associated with the Playboy universe.
