Poulain

Giving the Brand a New Boost

In close collaboration with the internal teams at Carambar&Co, Logic Design worked on the redesign of the Poulain brand:

Brand platform
Segmentation
Visual identity & brand world
Packaging

UNDERSTAND

Revitalizing an Iconic but Aging Brand

Known to all, associated with quality and know-how, evocative of childhood memories, Poulain is undoubtedly an iconic brand.

However, with little visibility in stores, the brand suffered from an aging image, and its uniqueness was no longer understood by consumers.

Logic Design, has supported Poulain in redefining its brand platform.

To reinvent itself and take on a new dynamic!

This work was carried out hand-in-hand with client teams and consumers, who were consulted on the key stages of the project in an iterative approach.

After an immersion at the heart of the brand, looking at its history, and its know-how, one element stood out:

"We all have a childhood memory with Poulain "

Poulain was created in 1848 by visionary chocolatier Victor-Auguste Poulain with the mission of making the pleasures of chocolate accessible to all. Today, the brand reconnects with its roots, repositioning itself to offer consumers a unique and distinctive experience.

EMBODY & DEPLOY

A modern identity, without Forgetting its Heritage

To bring to life Poulain’s new brand essence, Logic Design has evolved the brand’s visual identity.

The new logo is inspired by the original Poulain iconography, updated thanks to a gourmand
typography, a dynamic lettering and an underline that reminds to the founder’s signature.

REINVENT

Simply, Delicious Chocolate

A territory that values the uniqueness of the Poulain brand: bringing the real taste of chocolate to all, in all its nuances, through an authentic and simple experience.

Embodied by a new promise:

« Simple & Delicious, Since 1848 »