Brand stretching, brand extension: we're talking about extending a brand, but what exactly are we talking about? While the linguistic nuances reveal a very real difference between these two concepts,…
Read moreA brand discourse midway between dilution and hubbub Every day, our brain perceives the equivalent of 34 GB of data. Screens everywhere, incessant notifications, multitasking, infinite scrolling, snack content…
Read moreWithout the Covid-19 pandemic, this article might never have seen the light of day! Despite all the detrimental effects on our morale and mental wellbeing — caused by restrictions to…
Read moreA brand’s ‘mission’ may be on everyone’s lips, but its commitment is in everyone’s head. And one by one, brands become ‘companies with a mission’. At the same time, the…
Read morePut simply and taking the original definition of the concept, functional foods are dietary items that no longer merely satiate, but which also provide an additional benefit to health or…
Read moreWhat do 2nd lifestyle brand - Decathlon: normality as a difference Decathlon, with its sports articles that nobody would be seen dead in otherwise? If this was ever the…
Read moreWhy choose Inno Brandizer? At the origin of Inno Brandizer was a simple statistic: According to a Nielsen study, more than 80% of mass consumer innovations end in failure.*…
Read moreThey’re young, dynamic, creative and passionate, and they’re redefining the standards of a trade that has never had such high media coverage. Who is this new generation of chefs, equally as comfortable in the kitchen as on television sets and social media?
Read moreFrom our leisure activities to politics, not to mention food and culture, there’s not many people in today’s society who have escaped a sense of nostalgia and the increasingly heard “… it was better in the good old days”.
Read moreThe travelling experience is undergoing a phase of renewal and is taking on various forms, all the more so since the COVID-19 pandemic.
Read moreAnimal welfare has been around almost as long as society itself – Aristotle, Plutarch and even Thomas Aquinas wrote about the issue – and it remains a hot topic today because our relationship with animals is changing.
Read moreThe three letters NFT have become an internet sensation in the last few months. And big brands have been quick to show interest, turning this virtual trend into real business opportunities.
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