Generation Top Chef: the new face of gastronomy

They're young, dynamic, creative and passionate, and they're redefining the standards of a trade that has never had such high media coverage. Who is this new generation of chefs, equally…

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Marketing Bubble

There is no one who is as exposed to brands as the people who work with them, whether they are marketing teams or their agencies. This statement may seem obvious…

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Corporate culture as a driver of development

I understand the concept of company culture as the "soul" that has been molded collaboratively between the people who make it up in the present, and who at some point…

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New borders for travel

Travelling the globe from your sofa, travelling shorter distances and closer to nature, setting off on an adventure whilst respecting the planet and its inhabitants, or even setting your sights…

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Brands are facing an animal welfare revolution

Animal welfare has been around almost as long as society itself – Aristotle, Plutarch and even Thomas Aquinas wrote about the issue – and it remains a hot topic today…

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Conscious consumption, sustainability and branding

Topics such as the climate crisis and environmental protection are increasingly dominating our news. There is not a day without a discussion about the need for action, not a news…

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NFT: The new virtual playground for brands

The three letters NFT have become an internet sensation in the last few months. It’s a digital revolution for some,  a new millionaire fad for others, but these "non-fungible tokens"…

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Renewal in the dating market : An overview of initiatives

The elderly, students and families were central to discussions around the negative impacts of the pandemic. However, there was one category that represents 20% of the population which was hardly…

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Creativity, adaptation and online methodologies

If you are reading this, you’ll know that Creativity is driven by impulse and talent. Our creative potential is determined by our inner world which makes it predominately a subjective…

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What brands say about us …

Out of habit,  we try to interpret trends when brands hire us to do so. However, given the exceptional circumstances and various initiatives that may or may not last, it…

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User experience as the ultimate innovation model

From Apple’s unboxing to SANOFI medical applications or Magnum's haptic packaging to ROMY connected cosmetics, brand user experience is like a gold mine. Having been pre-empted by digital technology user…

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The face-to-face metamorphosis

The advent of COVID has meant  crowds have deserted cultural spaces and whenever possible, crowded stores. They now gone online to buy cultural and essential goods. To remedy this situation…

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