They're young, dynamic, creative and passionate, and they're redefining the standards of a trade that has never had such high media coverage. Who is this new generation of chefs, equally…
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There is no one who is as exposed to brands as the people who work with them, whether they are marketing teams or their agencies. This statement may seem obvious…
Read moreI understand the concept of company culture as the "soul" that has been molded collaboratively between the people who make it up in the present, and who at some point…
Read moreTravelling the globe from your sofa, travelling shorter distances and closer to nature, setting off on an adventure whilst respecting the planet and its inhabitants, or even setting your sights…
Read moreAnimal welfare has been around almost as long as society itself – Aristotle, Plutarch and even Thomas Aquinas wrote about the issue – and it remains a hot topic today…
Read moreTopics such as the climate crisis and environmental protection are increasingly dominating our news. There is not a day without a discussion about the need for action, not a news…
Read moreThe three letters NFT have become an internet sensation in the last few months. It’s a digital revolution for some, a new millionaire fad for others, but these "non-fungible tokens"…
Read moreThe elderly, students and families were central to discussions around the negative impacts of the pandemic. However, there was one category that represents 20% of the population which was hardly…
Read moreIf you are reading this, you’ll know that Creativity is driven by impulse and talent. Our creative potential is determined by our inner world which makes it predominately a subjective…
Read moreOut of habit, we try to interpret trends when brands hire us to do so. However, given the exceptional circumstances and various initiatives that may or may not last, it…
Read moreFrom Apple’s unboxing to SANOFI medical applications or Magnum's haptic packaging to ROMY connected cosmetics, brand user experience is like a gold mine. Having been pre-empted by digital technology user…
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The advent of COVID has meant crowds have deserted cultural spaces and whenever possible, crowded stores. They now gone online to buy cultural and essential goods. To remedy this situation…
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