Brand assets: how to boost brand loyalty

A brand discourse midway between dilution and hubbub   Every day, our brain perceives the equivalent of 34 GB of data. Screens everywhere, incessant notifications, multitasking, infinite scrolling, snack content…

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Branding is caring: Brands and Mental Health Issues

Without the Covid-19 pandemic, this article might never have seen the light of day! Despite all the detrimental effects on our morale and mental wellbeing — caused by restrictions to…

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Your Brand’s ‘Mission Statement’, or How to Express Your Brand Commitment

A brand’s ‘mission’ may be on everyone’s lips, but its commitment is in everyone’s head. And one by one, brands become ‘companies with a mission’. At the same time, the…

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USEFUL FOOD: The new face of functional foods

Put simply and taking the original definition of the concept, functional foods are dietary items that no longer merely satiate, but which also provide an additional benefit to health or…

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Lidl, Decathlon and Jennyfer: lifestyle brands

What do   2nd lifestyle brand - Decathlon: normality as a difference Decathlon, with its sports articles that nobody would be seen dead in otherwise? If this was ever the…

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Focus On Our Inno Brandizer Methodology

Why choose Inno Brandizer?   At the origin of Inno Brandizer was a simple statistic: According to a Nielsen study, more than 80% of mass consumer innovations end in failure.*…

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Generation Top Chef: the new face of gastronomy

They’re young, dynamic, creative and passionate, and they’re redefining the standards of a trade that has never had such high media coverage. Who is this new generation of chefs, equally as comfortable in the kitchen as on television sets and social media?

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Can nostalgia be a vector for innovation?

From our leisure activities to politics, not to mention food and culture, there’s not many people in today’s society who have escaped a sense of nostalgia and the increasingly heard “… it was better in the good old days”.

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New borders for travel

The travelling experience is undergoing a phase of renewal and is taking on various forms, all the more so since the COVID-19 pandemic.

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Brands are facing an animal welfare revolution

Animal welfare has been around almost as long as society itself – Aristotle, Plutarch and even Thomas Aquinas wrote about the issue – and it remains a hot topic today because our relationship with animals is changing.

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NFT: The new virtual playground for brands

The three letters NFT have become an internet sensation in the last few months. And big brands have been quick to show interest, turning this virtual trend into real business opportunities.

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Renewal in the dating market : An overview of initiatives

The elderly, students and families were central to discussions around the negative impacts of the pandemic. However, there was one category that represents 20% of the population which was hardly…

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