New borders for travel
The travelling experience is undergoing a phase of renewal and is taking on various forms, all the more so since the COVID-19 pandemic.
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Brands are facing an animal welfare revolution
Animal welfare has been around almost as long as society itself – Aristotle, Plutarch and even Thomas Aquinas wrote about the issue – and it remains a hot topic today because our relationship with animals is changing.
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NFT: The new virtual playground for brands
The three letters NFT have become an internet sensation in the last few months. And big brands have been quick to show interest, turning this virtual trend into real business opportunities.
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Jeanne Sibon, Art Director
Each month, we shine a light on a member of the #LogicTeam. Today, we present Jeanne Sibon, the Art Director of the agency.
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Renewal in the dating market : An overview of initiatives
The elderly, students and families were central to discussions around the negative impacts of the pandemic. However, there was one category that represents 20% of the population which was hardly…
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Logic Design breaks down the marketing silos through a new methodology
Logic Design is reaching a new milestone as a pioneer of innovative and collaborative methodologies with Open-Pilot®. The agency is revolutionizing its consumer approach with a new Darwinian tool and…
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Prospective Narrative – Marseille 2099
At the dawn of the 22nd century, when the natural causes of death have been eradicated through advances in medicine and science, the legislative framework for the end-of-life modalities is…
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What brands say about us …
Out of habit, we try to interpret trends when brands hire us to do so. However, given the exceptional circumstances and various initiatives that may or may not last, it…
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User experience as the ultimate innovation model
From Apple’s unboxing to SANOFI medical applications or Magnum's haptic packaging to ROMY connected cosmetics, brand user experience is like a gold mine. Having been pre-empted by digital technology user…
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The face-to-face metamorphosis
The advent of COVID has meant crowds have deserted cultural spaces and whenever possible, crowded stores.
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Claire Pebayle, Human Resources Manager
Logic Design is first and foremost a team. Each month, we shine a light on a member of the #LogicTeam and introduce you to the people behind the scenes. Today,…
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